Discounted televisions

Pocketbook Power: How to Reach the Hearts and Minds of Today's Most Coveted Consumers-Women

Buy Pocketbook Power: How to Reach the Hearts and Minds of Today's Most Coveted Consumers-Women
$15.81
Buy Pocketbook Power: How to Reach the Hearts and Minds of Today's Most Coveted Consumers-Women

FLAP COPY]

"The serpent in the Garden of Eden knew it first. Marketers caught on centuries later. Women are the ones to reach."--Bernice Kanner

Not too long ago, legendary adman David Ogilvy chided his peers for talking down to women. He berated those who ignored women or discounted them, misconstruing men's higher paychecks to mean greater spending clout. And he was right. According to the Bureau of Economic Analysis, women--who comprise just over 51 percent of the U.S. population, making them the largest consumer segment in the country--control "six trillion dollars in buying power annually. Statistics show that women make 88 percent of all U.S. retail purchases. Some experts even predict that, by 2020, women will control most of the money in America.

Now, noted marketing expert Bernice Kanner takes an eye-opening look at the way female spending power has forever changed the advertising/marketing landscape. "Pocketbook Power reveals how industry professionals are responding to the female-dominated marketplace, marrying compelling demographic and statistical information with tales of canny approaches to product development and positioning, and of marketing prowess.

As the roles and attitudes of women evolve, they're creating extraordinary opportunities for savvy marketers who can come up with new ways to reach them. Kanner provides a detailed road map for selling to women, highlighting a myriad of approaches and techniques organized around different market segments, from health and apparel to finance and technology.


Colorado: A Guide for Car Campers Who Hate RVs, Concrete Slabs, and Loud Portable Stereos

If you subscribe to the opinion that televisions, Japanese lanterns, and electric guitars are not essential camping equipment, then The Best in Tent Camping: Colorado should be your constant companion.
Colorado is known for the Rockies, cobalt skies, deep forests, and snow-fed mountain streams, but there are other attractions as well: Mesa Verde, the Black Canyon of the Gunnison, the Great Sand Dunes near the Sangre de Cristo Range, the Uncompahgre Plateau, and more.
The Best in Tent Camping: Colorado is a guidebook for tent campers who like scenic and serene campsites. It's the perfect resource if you blanch at the thought of pitching your tent on a concrete slab and waking up to find your tent surrounded by a convoy of RVs.
The Best in Tent Camping: Colorado will guide you to the quietest, most beautiful, most secure, and best managed campgrounds in the Centennial State. Painstakingly selected from hundreds of camping options, each profiled campground is rated for beauty, noise,... Colorado: A Guide for Car Campers Who Hate RVs, Concrete Slabs, and Loud Portable Stereos
Discounted televisions > Colorado: A Guide for Car Campers Who Hate RVs, Concrete Slabs, and Loud Portable Stereos

EasyMount Adapter Plate for Large Screens, EZADP-02

EasyMount Adapter Plate for Large Screens, EZADP-02
Discounted televisions > EasyMount Adapter Plate for Large Screens, EZADP-02

1 Hour Web Site: 120 Professional Templates and Skins with CDROM

* Aimed primarily at the beginner, this unique book shows readers how to easily create a wide range of template-based Web sites, ranging from simple one-page sites to blog sites to sophisticated sites designed specifically for professional services or retail
* The featured predesigned Web templates and skins make the entire process a smooth ride for fledgling designers-no professional expertise required!
* Includes one month of free hosting and discounted hosting thereafter from Nexcess. 1 Hour Web Site: 120 Professional Templates and Skins with CDROM
Discounted televisions > 1 Hour Web Site: 120 Professional Templates and Skins with CDROM

Real Options Analysis: Tools and Techniques for Valuing Strategic Investment and Decisions with CDROM

Most investors and risk managers are familiar with financial options. But the real option structure is embedded in billions of dollars of stocks traded every day, and strategic or investment decisions made by many companies. This book provides a qualitative description of real options, the methods used in solving real options, why and when they are used, and the applicability of these methods in decision-making. In addition, multiple business cases and real-life scenarios are discussed. Fully revised,   this book provides the most flexible approach for  evaluating and valuing capital investment strategies, and the software tools necessary for decision-making support. It now includes a one-month trial software package,   with the valuable real options to 1) extend the trial license timeperiod or  2) convert from the trial package to unrestricted access of the  Super Binomial Lattice software ($1,000 retail price)  at a discounted price. Real Options Analysis: Tools and Techniques for Valuing Strategic Investment and Decisions with CDROM
Discounted televisions > Real Options Analysis: Tools and Techniques for Valuing Strategic Investment and Decisions with CDROM